The Marketing Manager oversees the marketing team including graphic design, national advertising and public relations. The role also includes managing the strategic direction of existing brands, as well as sourcing new opportunities to grow the brand portfolio.
Each Brand Manager is responsible for all aspects in relation to the brands they manage including creative, pricing, budgeting, advertising bookings, point of sale material, tracking of brand performance and trade marketing.
Digital Marketing Manager
The Digital Marketing Manager leads integrated digital marketing campaigns from concept to execution, including planning, executing and measuring all digital marketing strategies and campaigns.
The Marketing Assistant researches market trends and develops trade presentations. Also assists the Marketing team across a multitude of projects.
All creative design is managed by the marketing team who develop, implement and execute the promotional and new launch strategy including point of sale and display merchandising material.
PR is managed by the marketing team in conjunction with an external agency.