So…?

Whether you like floral or citrus fragrances or prefer something more girly, playful or romantic, So…? has a fragrance to suit every girl and express every attitude.

Available in over 30 countries in 5 continents, winner of multiple beauty awards and three-time winner of the coveted Pure Beauty Awards in the UK – and we’re only just getting started!

At So…? we are experts in fragrance and work with some of the best names in the perfumery business to bring you the latest trends and designer style fragrances at a fraction of the cost. Our mission is to have customers feeling and smelling like a million dollars but at prices that won’t break the bank.