This year, Ardell will launch the Magnetic Lash Collection, making them the first mass brand to launch a full strip magnetic false lash product after brand’s like One Two Lash launched the concept into viral success.

Ardell’s innovation consists of two lightweight strips—a top and bottom lash—that sandwich over the natural lash as they are drawn to one another. No adhesive or glue is needed, either. The brand released a how-to video that fully explains how they latch onto your natural lashes, giving you a fluttery, fuller look.

See full story here