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“We noticed that clay masks were trending on social media, and that is how we first came up with the idea to start a skincare brand. The world ‘Alya’ means heavenly/beautiful in Arabic and that is how the name came about,” explains Barbas.

There’s no denying for two males with a limited knowledge of the industry, they’ve seriously nailed it. Their first product, the Australian Pink Clay Mask, has become a cult favourite, lauded as a natural skin solution to treat acne, reduce inflammation, tighten pores and brighten skin – all for $49.99 a tub.

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This year, Ardell will launch the Magnetic Lash Collection, making them the first mass brand to launch a full strip magnetic false lash product after brand’s like One Two Lash launched the concept into viral success.

Ardell’s innovation consists of two lightweight strips—a top and bottom lash—that sandwich over the natural lash as they are drawn to one another. No adhesive or glue is needed, either. The brand released a how-to video that fully explains how they latch onto your natural lashes, giving you a fluttery, fuller look.

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Bondi Sands is back with a brand new product, and it surprisingly has nothing to do with fake tan – well, sort of.

The newest products launching to the Bondi Sands range are all about your skin and keeping it healthy and hydrated. It includes a body moisturiser, a body wash, a hand wash and a body scrub.

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