Whether you like floral or citrus fragrances or are girly, playful or romantic, with over 20 fragrances, So…? has a fragrance to suit every girl and express every attitude.

Around for nearly 20 years, So…? has continued to go from strength to strength.

Present in over 30 countries in 5 continents and winner of multiple beauty awards in countries as far and wide as Australia and Holland
and not to mention being three-time winner of the coveted Pure Beauty Awards in the UK, we are only just getting started!

At So…? we are experts in fragrance and work with some of the best names in the perfumery business to bring you the latest trends and designer style fragrances but at a fraction of the cost. Our mission is to have customers feeling and smelling like a million dollars but at prices that won’t break the bank.